Astor Lodges Essay - 925 Words

Tom White Astor Lodges Suites, Inc Case Study Marketing Strategy Case Recap In the year of 2005 Astor Lodges Suites, Inc projected that it was the fifth consecutive unprofitable year. The company’s new president and CEO Joseph James set a goal in which the company HAD to achieve, that goal was to gain profit within two years. The company was formed in 1979 and has 250 properties in ten Midwestern states (200 Astor Lodge and 50 Astor Lodge Suites). The net-loss of the company is $15.7 million so four senior vice presidents were bought in to present the effects of the last five years. Kelly Elizabeth who is very experienced in the marketing field was bought in to try and solve and help with a profitable year†¦show more content†¦Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location posi tioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels. Weaknesses – Changing targeted guests is the biggest weakness and affecting the company in my opinion. 2006 has seen complaints from frequent business guests as the hotel targeted the vacation traveller. Even though the window of opportunity was there due to the travel industry being sluggish those guests that were frequent guests have now gone to another company. Furthermore, the challenges from leading companies have more rooms and properties in the U.S with a great reputation. Opportunities – There are many opportunities for the company to make profit and need to focus on one type of guest I feel as this seems to be a problem. The company are also offering the opportunity for guests with special offers which are also not affecting the company with any additional promotional costs. I can totally und erstand why Elizabeth targeted the pleasure vacation traveller during the travel industry in decline. Threats – The biggest threat in this industry is the challenge from the biggest hotels inShow MoreRelatedAstor Lodge Case Analysis761 Words   |  4 PagesThe Problem In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place. SWOTRead MoreCase Astor Lodge Suites890 Words   |  4 PagesBUS827 Astor Lodge and Suites, Inc Case1 Hints Dr David Gray Email: david.gray@mq.edu.au Astor Lodges Caase 1 1 Case Questions Problem Losing Money: Astor Lodge Suites, Inc., a 250 property hotel chain, is about to post its fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planned initiatives andRead MoreBusiness Analysis: The hotel chain, Astor Lodge and Suites, Inc955 Words   |  4 PagesThe hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. 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